Diego Castro’s responsibilities as a web and social media intern included contributing to the creation of new artist pages, press releases, and events, which the gallery updates with each new exhibition. Moreover, he oversaw the gallery’s social media channels and promote artist, events, exhibitions, and vision using unique features in each channel. Furthermore, he assisted curatorial and graphic design in creating cohesive campaigns for each exhibition. Diego’s goal with this internship was to learn how an art gallery conducts its business in hopes to open his own art gallery.